熱く燃ゆる町

Serving sushi made with fresh local seafood.

Offers seasonal local seafood nigiri sushi and salmon roe bowls. Selected for the 2017 Michelin Hokkaido Bib Gourmand.

A shop where you can enjoy irori-grilled Hokkaido-grown rare himemasu (landlocked salmon).

A seafood processing shop established in the Taisho era, preserving Furubira’s traditional methods to produce top-quality cod roe.

A dried-goods store preserving traditional flavors, offering seafood and local specialties.

Sells fresh local seafood.

Processed seafood made using traditional methods.

Manufactures and sells processed seafood products.

A long-established shop handling local seafood products.

Offers fresh seafood and processed products.

A local market offering fresh seasonal seafood and processed products—truly the town’s kitchen.

A long-established confectionery founded in 1894. Popular items include the “Iso” sweet and “Tabata Sando”

Local pollack roe (tarako) and other regional specialties are sold here. The on-site restaurant serves a variety of dishes made with pollack roe, and there is also a tourist information corner.

Sells the rare Hokkaido lake fish “chip” (Himemasu).

A guesthouse where visitors can interact with local residents. Available to book on Airbnb.

A warm and welcoming ryokan located in the center of Furubira.

Known for its homestyle dishes made with fresh local ingredients.

A family-friendly guesthouse offering a warm atmosphere and nature-filled enjoyment.

Setakamui Rock is a uniquely shaped rock whose name means “Dog God” in the language of the Ainu, the indigenous people of northern Japan. According to legend, it is a dog that waited so long for its owner who never returned from fishing that it turned into stone.

A scenic route that won the Gold Prize in the “Top 100 Hokkaido Community Forest Conservation Roads.” Normally locked; for access inquiries, please contact the Furubira Town Office Industry Division (0135-48-9840).

A 27-hole park golf course facing the sea. Rental equipment available.

A hot spring facility featuring ocean views and rich, brown mineral waters.

A spot where, with good luck, you can witness mystical sea clouds and beautiful night views.

A scenic spot perfect for a casual hike.

A multifunctional space used for community activities and events.

A warm, wood-accented space where you can relax and enjoy reading.

A mystical natural phenomenon caused by herring spawning, seen in early spring.

Local pollack roe (tarako) and other regional specialties are sold here. The on-site restaurant serves a variety of dishes made with pollack roe, and there is also a tourist information corner.